Traffic and backlink is the first thing we must consider before concluding that a blog is successful, right? This simultaneously means that a blog without traffic isn’t successful and without traffic then making money online isn’t possible. Well, there are so many SEO addicts here (like me) and they can walk a hundred miles just to increase their pagerank 😉
Now I have two tempting offers for you but you have to choose just one (choose wisely).
I have a PR9 blog with 0 daily visits and a PR1 blog with 2000 daily visits, it’s either you get a dofollow link on my PR9 blog (with no visits remember?) or a nofollow link on my PR1 blog (with tons of traffic that can crash your server). Which one will you go for? Let’s leave that for the comments.
It’s very confusing and if you ask me I really don’t know which one to go for because, if I go for nofollow, I’ll get tons of traffic and if I go for dofollow, I’ll have an increase pagerank which can increase my ranking in the future.
There are two main differences between dofollow and nofollow links. According to my dictionary, nofollow link simply means telling search engine not to follow your blog or to block link juice flowing to your blog while dofollow link tells search engines to follow your blog or share page rank juice with you.
Bloggers love dropping comments on dofollow blogs than nofollow blogs due to its significance, this has led to high rate of spam comments and it’s one of the reasons why 90% of blogs are nofollow nowadays.
Difference between traffic and backlinks:
Advantages of Traffic
Increase in traffic makes you achieve your reason for blogging. Why do we blog? It’s just one reason which is “Money”.
- Increase in traffic builds your reputation as a top blogger.
- Traffic powers up your social media presence. When people read your quality article, they’re going to share it and this means more and more traffic.
- The higher your traffic the higher your income.
The higher your traffic then the higher your backlinks. People will definitely love to link to you if you have quality content.
Disadvantages of Traffic
I know what’s on your mind, you’re thinking if traffic has any disadvantages, right? Well it’s not really a disadvantage but as a matter of fact, traffic has some bad times.
- Traffic isn’t permanent which means, your visitors come and go.
Advantages of Backlinks
- Increase in backlinks gives your site a good ranking in search engines. The higher your ranking, the higher the sales.
- The higher your ranking, the more your visitors.
- Your backlinks are safely and could permanently stamped.
- The higher your backlinks, the higher your traffic.
Disadvantages of Backlinks
- Regardless of your backlinks, you can lose your ranking if the Google gods frown their brows on your blog and this means bye bye to traffic and bye bye to sales. It occurs mostly if you got those backlinks with a black hat on your head.
Work for traffic and not for backlinks because in most cases you’re simultaneously building backlinks. There’s no crime in piling up backlinks to your blog but in my opinion, forget backlinks and work for traffic. Remember, you’re also working for backlinks as you’re generating traffic so no matter what, backlinks will still come. Example of those working for backlinks are those that leave three words in the comment section “Great article Gilbert!” (I won’t approve that for sure) but if you really want backlinks then work for traffic, it’s simple.
Bonus – My killer Secret
We know Google PageRank update is knocking at the door but it’s kinda taking too long, right? Well, are you working towards having a high PageRank? Of course I know your answer is yes and you’re piling tons of backlinks to your blog. Having tons of backlinks (mostly dofollow) is not the only way to increase your ranking but there’s one killer tip which is your page speed.
The slower your blog, the more difficult it’ll be for Google to crawl it and simultaneously, the lower your PageRank. Do you know the theme of your blog can affect your ranking? duh you don’t know that? take a second, hop over to pingdom and check your page speed. If it’s 4 seconds and above, say bye bye to your ranking.
But I can save you, all you have to do is use a light (but also attractive) theme on your blog, a theme that won’t give your blog much burden and an example is Enpine of Famethemes That’s the theme Sriram’s using, I was blown away when i checked his blog speed and found out that it’s loading at just 1.15 seconds. Think I’m kidding? Check it out. I might switch to Enpine anytime so don’t be surprise if you see a new look on my blog.
Recommended reading: How I reduced my server response time and increased PageSpeed score
Relax and don’t over stress yourself but write quality content, focus on traffic and let your readers build backlinks for you. As long as it’s quality content, you’ll definitely get backlinks to your blog.
Do not buy links or automate comments, I can repeat that again if you want. There are many black hat strategies out there but remember that Google deadly animals (Mr Panda and Penguin) are out of the cage.
Over to you
In my opinion, I don’t think sharing your post on social media means building your backlinks. No! Sharing your post on social media gives you traffic but not backlinks.
I have a question for you, you’re typing a comment below this post right? Now apart from sharing your view on this blog post, what do you think you are doing? Are you trying to generate traffic to your blog or you’re trying to build more backlinks?
Remember the question I asked above in the first paragraph? Kindly drop your answer and I would love you to share the heck out of this post.