SEO or PPC? Sometimes, it becomes more tough to choose one of them than to opt for both. This post is for those who are in a confusion about which foot to keep first. I’ll let you choose between SEO and PPC. Since this is a very big and deep topic, let’s start here in now.
Did you know that 75 percent of Internet users never scroll beyond the first page of search results?Click to tweet
SEO (search engine optimization) is no longer an option—in fact, it’s possibly the most important thing that you’ll spend marketing dollars on. Companies who are serious about increasing sales are investing heavily in SEO for business, improving their search rankings and being found on the web.
Even Bloggers like us have begun to invest in SEO.
Search engine optimization can get confusing, and is often used (incorrectly) as a catchall term for inbound marketing. That’s because SEO for business is confusing — it’s a highly detailed and precise process — but you don’t need to be an expert to wisely select an SEO team (unless you are doing it yourself) and start helping your company rank higher.
Here are some FAQs that we hope will help you understand how you can put SEO to work for your business (I’m actually a newbie now and can not bet I’m 100% true).
Are SEO and PPC the same?
SEO refers to organic search traffic, while PPC (pay-per-click) refers to paid search results — the ones that appear in boxes at the top and right hand side of your search results page.
Pay-per-click campaigns are done through Google AdWords, a program that will promote your page by placing it in one of those boxes on the search results page. You’ll pay Google for each click you receive, at a rate that depends on the competition for your search terms.
Pay-per-click links are shown in the gray boxes in the image below, while the orange box contains organic search results.
Some of you (generally those with lots of bucks to waste) might think that why not simply get onto the top (probably with PPC). This may sound like a great deal (doesn’t mean to those who are in favor of PPC), but the fact is that 82 percent of clicks are on organic links, while just 18 percent are on the pay-per-click results.
Some keywords have grown to such extent that they may even cost you more than 50$ per click. But if you choose SEO over PPC, you get it free. This is why we recommend SEO over PPC in most cases.
If SEO and PPC are different, what SEO actually is?
SEO is all of the things your SEO (Search Engine Optimist here) and web developers will do to your website to help it rank higher up the page in search engines like Google and Bing.
SEO is what helps you earn money without spending money.
SEOs start by doing exhaustive keyword research to come up with a list of search terms. Using these keywords, your SEO will optimize the back-end code of your site, write tags, descriptions and headlines for your content, create new pages incorporating your search terms, optimize your existing content for search terms, and more.
All of these tactics will help your site climb the search rankings for the selected keywords. Your site will be seen by more people and subsequently drive more sales leads.
Isn’t SEO just about having some keywords on the site? Don’t we just need lots of keywords?
This method — annoying as it is — actually used to work pretty well. The web was riddled with keyword-stuffed pages that were terrible to read if you were, you know, human, but that did well in SEO rankings nonetheless.
Google has since gotten a lot smarter, in the same way you got smarter (obviously reading such top-notch blogs make you smarter).
The current algorithm can tell when you’re simply cramming keywords into your copy willy-nilly and ignoring the fact that actual people have to read the text. A page that is badly keyword stuffed will actually be pushed to the no man’s land of the second or third page of search results, or in extreme cases even blacklisted, which means it won’t appear in search results at all.
Can you just “SEO” a site once and be done?
Not if you want it to continue to rank well for your search terms.
You may see an initial bump when you first make a major investment in SEO or do it yourself, but it won’t last unless you have a consistent content creation strategy in place.
Every month you should be adding fresh content to your site because Google rewards websites that continually post new and engaging content such as blog posts, case studies, white papers, videos, and infographics (I do add all these to my blog).
If you’d like to learn more about how you can put the web to work for you with SEO, check out our SEO services page or contact us for more information.
When it comes to terms like “SEO”, there is no certain facts and figures. There is nothing that can be 100% true in SEO (have you heard of cute animals that Google owns)? However, I’ll try to make a short conclusion for you if you’re still in dilemma in choosing between SEO and PPC.
SEO is free and PPC requires huge bucks.
If you’re in a starter era (let me call it), it will be a good choice to go with the SEO team (or you can do it even yourself, I do it myself).
If your company has grown enough that it makes at least in 3 figures daily, PPC will help you boost your sales.
Don’t forget that “Content is King” and “Good products never die”. Before you seriously indulge in any one out of these two options, it would be a good choice to survey a few people (most probably your friends).
I generally ask people: Which link would you click on? The first search result or the sponsored ads by Google? Most of the times the answer is “the first search result” and it really makes sense!
So, what’s your opinion? Did you use PPC that only needs money or stick to the SEO which requires hard work? Share your views through comments.
Image with the caption “SEO or PPC?” is the work of graur razvan ionut / FreeDigitalPhotos.net
Image with the caption “SEO is the best. No! PPC is!” is the work of jesadaphorn / FreeDigitalPhotos.net