The post by Matt Cutts (link) has confirmed that Google Penguin update rolled out on the afternoon of 22nd May, 2013. And about 2.3% of English-US queries are affected by this new algorithm. And this update also affected some other languages query. So you have to get prepared to save your blogs from this Google Penguin 2.0 update.
First, what is Google Penguin:
Penguin is an algorithm by Google which was announced on 24th April of 2012 aimed to decrease search engine rankings for the websites which follows black-hat SEO Techniques. This Penguin update also penalizes the websites which are violating Google’s Webmaster guidelines.
What does the Penguin Algorithm do?
As you know, Google is very careful in delivering good and valuable results to its users. As I said earlier in this post, penguin penalizes the websites which are violating Google’s Webmaster guidelines and websites that follows Black Hat SEO techniques. The websites which are violating Google Webmaster’s quality guidelines will be deindexed from Google. So you will not get organic traffic from Google. So an algorithm is developed to do this work. That is finding and deindexing spammy sites.
Some of the black hat techniques include cloaking, doorway pages, hidden text and links.
Follow the quality guidelines by Google Webmaster guidelines: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#3
The new Google Penguin 2.0 update:
As Matt cutts said in his post (link), Google’s new Penguin update rolled out on 22nd of this month. It has been said that this update is not just a data refresh but it is really a major search engine update. By this update, you may get your website/blog’s ranking up or down.
Some tips to save your website from penguin 2.0 update:
Try to follow the tips given below:
- Create content for people and not for search engines.
- Don’t over optimize your content. That also means don’t add irrelevent keywords to the content.
- Don’t do keyword stuffing, link farming and any other black hat SEO techniques.
- Remove the spam comments, if you have in your site.
- Try to remove malware if it is present on your site.
- Engage more in Social media sites.
Did your site got penalized by this update?
The only way to find it is, if your site’s organic traffic is reduced from Google from 22nd of May, that means you have been affected by this update.
Did you violated any quality guidelines by Google? If so, analyse the mistake you have did. The mistake may be black-hat SEO or violation of Google Webmaster’s quality guidelines. And try to fix it. If Google had penalized your blog mistakenly or you have fixed the violation, you can submit the reconsideration request: https://www.google.com/webmasters/tools/reconsideration?hl=en
Help Google by reporting about missed spam sites:
I think Google’s new penguin update cannot penalize every spammy sites on the web. You can help Google by sending them the spammy sites it have missed by this form: Penguin Spam Report.
Do you like this post?
Then please take your time to share this on post your social networks. And comment here about your site’s organic traffic improved or reduced.