Any Average Blogger wants to be successful at what he/she does. Who wouldn’t like to be celebrated as an influential blogger? I’m sure you want to know my opinion on blogging success.
When I listen to speakers talk about success, I feel impressed, especially if the speaker is really good at it. Not everyone have the guts to do such.
Success is a very trivial topic. If you agree to start a thread about success in whatever form, you would be amazed at the responses you would get.
Success is a very broad concept. If it was possible, it should be a course in college. There should be Success 101 … etc. right? I don’t think so.
No one can teach success because it varies from one individual to another. We can only teach the principles guiding it and learn from stories of ‘successful’ people.
Interlude: Emmanuel Cudjoe of kabenlah.com is a source of inspiration in writing this post
How Do we Define Success?
There are many responses as to what success is. It won’t be a bad idea to highlight few of them.
- I was a reading a post on Linkedin and the writer reflected that if you are not happy, you are not successful
- Success is doing what you are passionate about so well and getting appreciated for it.
- If you have a target to achieve and if do, you are successful.
I pretty much agree with these three responses of what success is. This is an informal post. Feel free to rub minds with mine as you read through.
For a while now I’ve been studying different responses on the issue of what it is to be a successful ___ (fill the gap).
I have come up with one conclusion; it’s not possible to define success without defining the goal I’m trying to achieve. To define success, we need measures of success.
Here is an Illustration. If Mr. lagbaja of xyz.com goal is to write two inspirational articles on his blog twice in a week with little attention to promoting his articles, it is right for me to say he is successful if eventually he published two inspirational at the time he stipulated.
Let see another. Mrs. Pat of abc.com is a popular blogger and she has a monthly goal for her blog. If she doesn’t meet up with her monthly goal, I am allowed to say she wasn’t successful that month. Even if she gets celebrated all over the blogosphere, there is high probability that she won’t be fulfilled.
I believe success is self-defined and is simply personal fulfillment. You are successful when your vision and mission is accomplished regardless of what anyone else may say.
So here it is: Success is the achievement of a set goal to preset measures within the limits of personal values.
Feel free to give your justified reactions. Besides, this is not a ‘how to’ post.
Passion is Still Important
I won’t say much on this topic. We know a lot already. So I’ll leave you with this.
Those driven by Passion will always last longer than those driven by survival- Ologundudu Abraham
Goal Setting- A Must for Every Blogger
Since your blog is your business, you must set goals. If you don’t set blogging goal(s) you won’t have a focus. Therefore, your success can’t be defined. It becomes an undefined element just like in your high school mathematics.
The magnitude of your success will depend on how big your goals are. You must have heard of SMART goals before. Let’s do a quick recap.
Specific- What do I want to accomplish?
Measurable- How much?
Achievable- How can the goal be accomplished?
Realistic- Does this seem worthwhile?
Time Bound- When?
In respective of what your niche is as a blogger, I believe there are three things your goals must be centered upon. Someone called it the Three C’s of Digital Marketing.
- Content that helps
- Conversation that engages
- Community that connects
Content That Helps
You shouldn’t just think about traffic, money or getting famous. Heard of Pareto’s principle? For example, the rule says 20% of your activities will account for 80% of your results. So the value you give will account for the traffic, money and fame put together!
Value is the Kingmaker
Content is king, value is the king maker. The value of your content makes it King! If blogging is a hobby or making money, it must speak value. Remember the saying “What is worth doing, should be done well”?
Be Honest with your writing. Don’t give fake reviews because you want money!
You should give your readers what they want/need. When I was new in the blogosphere (I’m still new though), I didn’t understand anything until I found problogger.net.
I’ve seen so many blogs that speak value. Sometimes, I just log on to Darren’s blog and stare at the homepage for some minutes and go back to whatever I was doing. I’m so impressed with how much value his blog presents to the blogging community.
I can confidently say Adrienne Smith, Harleena Singh, Suresh Khanal, Bamidele Onibalusi, and the hosts of others stand for quality and they are a source of inspiration to so many people.
Spend time trying to help people. If you add value, it’s to your credit. It’s an investment that is worthwhile.
Be a problem Solver
Solve people’s problems and money will flow in. Keep solving their problems and the money keeps flowing in. I observed that majority of the rich people in the world, are solving societal problems.
When I found problogger.net, I was more than happy. I got a notepad and jotted down the things I read till I was satisfied. He had the answers to all the questions I was asking at that time. I still went through the notepad last week.
When it comes to improving on writing skills, the top blog on my list is Copyblogger. I go there often to learn new things that will improve my writing skills.
If your readers can’t find the solution to the problem you claim to be an expert in, they will leave.
Solve people’s problems so that you can be part of their success story.
Conversation That Engages
What is the essence of blogging if you don’t engage your readers? This is a very important part of blogging. It will determine your blog conversion rate.
Sometimes, the readers are waiting for you to call the shots. It’s your blog, lead them. A weak call-to-action can reduce conversion.
The conversation starts from the headline to the Author’s bio. I attended John Morrow’s last webinar on headlines and I must tell you, it was impacting.
Community that Connects
This is one area most of us don’t explore. It’s a great idea to connect our readers together. One person that impresses me on this aspect is Adrienne Smith of Adriennesmith.net. She has a ‘promote yourself’ page where her readers introduce themselves and advertise their area of expertise.
Suresh Khanal of Bivori.com has a Facebook group where bloggers exchange comments. I have Facebook group with over 900 members where I used to discuss with my readers of my personal blog till I messed things up. It was a good way of getting constant traffic.
Whatever method you want to apply, do it well
If you set your goals around these 3 C’s, content that helps, Conversation that engages, community that connects, and you accomplish them, your blogging will be a success to you.
Permit me to say this post Is informal. I want to learn from you. Let’s talk about blogging success. Do you think I missed something or do you agree with me?
Ps: Don’t forget to invite your blogger friend to this post. Let’s learn from each other.