Google have started their Authorship program because they are trying to make people accountable for the articles that they write.
It used to be that people were manipulating the search engines by uploading a lot of articles at one time in certain places such as link farms. Google started to do away with link farms by making it so that the links coming from link farms were no longer applicable in their search engine optimization the guidelines.
Where did this leave people who wanted to link build?
Google started to say that blogs were now more applicable towards search engine optimization. The theory behind this was that blog masters would not knowingly allow poor content to be posted on their blogs. In this way the quality of online articles and blogs was being administered and monitored by the blog masters themselves. This idea seems to have had a limited effect, which is resulted in Google coming up with a new idea. This idea was called Google Authorship.
How did Google authorship help online article quality?
The Google authorship program makes people accountable for their own work. People who link their Google+ profile to their online work are basically putting their names onto it within the eyes of Google. This means that if a piece of work is of a particularly low quality, then this will negatively affect the reputation of the author behind it. This is Google’s newest way of ensuring that search engine results remain of (at least) a partially high quality.
How do you sign up for Google authorship program?
- First you need to sign up with Google+ and create yourself a Google+ profile.
- You will need to upload a reasonably high quality photograph that shows your head shot.
- You need to create yourself a byline that contains your name. This byline will appear on each of your contents pages. Your byline name is going to have to match that of your Google+ profile.
- Now you have to verify that you have an email address that is on the same domain as your content. If this is the case then you can go to your Google+ profile and claim authorship over the article that has been uploaded.
- This means that if you enter an article onto a guest blog, then you will need to make sure that your e-mail address is visible, and that the blog is compatible with the Google authorship program. If this is the case then you’ll be able to claim authorship over a guest post, and people will be able to find your article via the Google+ profile
Claiming authorship of your own work
For obvious reasons, it is a very good idea to make sure that you claim authorship of your own blog. It is all well and good going on to other people’s blogs and unloading to your work on them, but if you are not even claiming authorship of your own blogs, then you are losing out on a lot of potential credibility online.
What to do when you upload content onto your own website
First, you need to make sure that your website is fully compatible with the Google authorship program.
Once you have done that, you simply need to make sure that you claim authorship of your work. It may not be a good idea to claim authorship of all of your work that you post online. If you produce work of a sufficiently low quality, there is a good chance that your authorship rating is going to take a knock.
Consider either only posting good quality work online, or simply creating a fake bio and name for work that you are not particularly proud of. It may be a better idea than letting your authorship rating suffer every time you upload some thin or shaky content. Claiming authorship over just the high quality content is what everybody does.
Check whether the Authorship is working for you or not by using the Rich Snippets tool in Google Webmasters tool: Rich Snippets Testing Tool