Google loves green. That’s no mystery, but what might surprise you is just how much money is tied up in the company’s online pay-per-click model. Advertisers spend a whopping $38 billion on advertising with big G. Some advertisers resist, and try to go the organic route. Who wouldn’t love free traffic? Except, it’s not free. You still spend money on optimising your pages. Still, the temptation to outrank everyone else is insatiable.
By some estimates, 95 per cent of all traffic goes to organic listings. Paid traffic accounts for the rest. The problem is that all of that traffic is that all that traffic is basically on the first page. That’s right. Once you drop to page two, you lose 95 per cent of the traffic you were getting on page one. Ouch.
Here’s something else that might surprise you. The total CTRs for the top 10 queries is a staggering 208 percent. That means users click more than twice on the first result page. It appears as though people get “stuck” on the first page of results, and totally forget that there’s a second page at all.
So, if you plan to go this route, you had better be prepared to put up a fight. Oh, and don’t forget about the “fake organic” effect. Google tells you in its own research just how valuable those paid links are.
Analysis shows Google’s Algorithm is Driven by Dollars – Infographic:
Featured image: http://www.stockvault.net/photo/121260/dollar-bills