A community forming around your blog is not unheard of. It helps to perpetuate readership and has other people spread the words of your blog autonomously.
It helps give you free publicity and a steady readership. Here you will find out a few fundamental steps to starting and/or setting up your own blog community (that revolves around your blog).
#1: It is usually vlogs that have their own community
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This is not to state what may be obvious, but it is usually video blogs that have a community of their own. That is not to say that it doesn’t happen with blogs, it just does not happen that often.
There are people that may read a blog every week, but they may not be as invested in the blog as with a vlog and therefore no community develops. Maybe it is because a vlog has a wider appeal, or maybe it is because video is a more powerful communication medium (who knows?).
Still, learn from what you see on vlog, as it may become clear why a small community grows if you become part of the community yourself.
#2: Horn in on another community
In other words, you can create a community quite easily by attracting people from another community.
Your blog simply becomes an extension of that community. The biggest communities included video gamers, moviegoers, fashion communities, pets, kids and comic books.
#3: Share details that your target audience may savor or relate to
This may involve things such as writing about directors if you are blogging about movies and commenting on how crummy one of them is (e.g. M. Night Shyamalan and Michael Bay) or taking it for granted that a director is good (E.g. Quentin Tarantino and Joss Whedon).
You can also go the different direction of offering a direct benefit to reading your blog. This may not build a community, but it could bring in enough people to start them publicizing your blog without incentive.
A direct benefit may be that you offer discount codes on your website every week. Again, this will not build a blogging community on its own, but allied with your blog posts, theme, voice and other gimmicks–it may just work.
#4: Stick to the same theme
This is the mark of a good blog anyway. You should stick to the same theme because people do not start continue reading blogs if they are not addressing at least one of their “wants.”
People may start reading your blog because of the theme, so the last thing you want to do is change it or flip flop.
#5: Have a voice when you write
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Having a voice is all about having a distinctive way of communicating via your blog. It is far easier to have a voice when creating vlogs, which may be why they are often more popular and have communities form around them.
Your voice is a mixture of your mentality, attitude, writing style and method of making a point. It is easy to write in a generic fashion, it is not that dissimilar to writing in an academic fashion, but it is difficult to find your voice and even more difficult to find one that appeals to a target audience.
#6: Do not cave in to commenter pressure
Your commenters are going to give you their opinion, and the worst thing you can do is take it on board (at least most of it). Your commenters are only a small percentage of your overall readership, and ironically, they are often the ones you “don’t” need.
The people that comment may complain and ask for changes, but if you only have 3 commenters out of every 40 visits, then you can assume that the other 37 people were happy with your blog.
This may not be true, but you still need to consider it. Your commenters are not your silent majority–ergo you should judge your success and popularity by your return readers and overall traffic numbers.
#7: Do not be generic
You cannot please all people all the time, so do not try, the more generic you make it then the looser your blog community becomes. You need to give people an incentive to create and take part in a blogging community that focuses around your blog in particular.
If you are creating generic material, then what makes you more special than the other hundreds of thousands of blogs doing the same?
#8: Write with other bloggers, guest post and share social media publicity
You can collaborate with other bloggers, have them write guest posts on your blog, you can write guest posts on their blogs, and you can share social media publicity. Your blogging community does not need to be populated with just readers–you can include other bloggers too and have participate in your blog community.
#9: Give people a preview of next week’s blog post
This is a way of getting people to look at your blog post the next week and is a classic tactic for helping to retain viewers.
It is also a way of feeding your blog community, and if you want your own blog community, then you should feed it something to discuss.
#10: Add images to your blog
This will pull in more blog readers because images on blogs are often enjoyed by most.
There are more blog readers that want images on the blog than readers that do not. This helps to add another dimension to your blog and helps improve its popularity.
Improving its popularity will help you gain more viewers, which may eventually turn into a blog community.
#11: Make sure your blog loads
Your blog posts cannot be too heavy and they must be able to load in almost all circumstances. A fully functioning blog is essential if you want a community to sprout up around it.
That is why you should also make sure your blog is compatible with as many web browsers as possible. You need to ensure your blog is fully functional at all times because a loss of functionality may result in a loss or readership.
High traffic numbers are not exactly required, but repeat traffic is.This guest post is written by Kiara Halligan. She is a part of a team of experienced bloggers and writers, that provides students with quality essays, which help them improve their writing skills
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